'Download this avatar to add it to your PlayStation®Network Online ID.
To use this downloaded avatar: 1) Select the “PlayStation®Network” icon on the PlayStation®3 XMB™ Menu and then choose “Account Management”. 2) Select “Account Information” and then choose “Avatar”. 3) Select “Premium Avatar” to access a list of downloaded avatars. 4) Finally, scroll to the avatar that you wish to use and select it.
Visit eu.playstation.com to find out more about avatars and the exciting world of PlayStation®Network.'v